Blogging For The Right Reasons

by - Monday, July 11, 2016

Pull up a chair and let's talk blogging. It's rare I break down the fourth wall, mainly because I'm acutely aware of the fact that I'm in no way qualified to do any big 'state of the industry' talks, but nonetheless, I made a pledge to keep it real on this blog, and keep it real I shall.

For one reason or another of late, I've been thinking a lot about my blogging journey. It's fair to say that I've always thought of myself as a 'writer who has a blog' rather than a 'blogger' itself, but truth be told, external commissions are few and far between and this is my main written outlet these days. So I guess that makes me a blogger right?

(How many times can one person say blog)

So learning to identify as a blogger can bring with it many things - the pressure to create constantly, the social media obsession and most of all, where you 'fit' in this wonderful growing industry. The pressure to 'define your niche' becomes at times overwhelming, making you second-guess every word, instagram post and twitter conversation.

It's quite the conundrum, and as somebody who only really blogs as a hobby, I do wonder what it the pressure must be like for those who are trying to maintain a career in this field. While my intentions aren't to build a marble palace in Brighton off of my affiliate dollar anytime soon, I would be lying if I said that I wouldn't like to grow my audience. Of course I would - if there wasn't a small part of ego-attached to this, then 'Jenessa Explains...' would be a diary, not an online platform. And what writer wouldn't want their words to reach as many people as possible? I want this to be a project to be proud of, and with that comes a desire to produce the best content possible and put my best foot forward on the internet.

Any success comes with some level of understanding of your progress, so of course I check my stats from time to time. I log at those little graphs and even at a basic glance there is an obvious correlation between the posts that do well and the ones that don't. It was a bit of a revelation for me to find that apparently, I am very much a 'talky' blogger. People just ain't interested in my photo montages, lust lists or even really outfit posts, but whack up a more journalistic piece, feminist rant or advice guide, and the crowd goes wild, Metaphorically speaking anyway. 'But I love doing shopping posts!' cries my inner fashionista. And logically speaking, why should I stop doing something I like just being it isn't so popular? But then on the flipside, I do wonder if my 'brand' could be elevated and overhauled if I just went HAM on the things that are getting me more hits.

The only conclusion I can really come to is thus - if I carry on as I am and blog for the right reasons, eventually something may stick. And if it doesn't, I will at least know that the people who do read this are getting a real and genuine perception of what I'm all about. Fashion and thrifting and homewares are a huge part of my life and it would be horrible to supress that interest in an attempt to second-guess what strangers might want from me.

At the same time, I know that I can be quite a natural writer and if that's what makes me different from the usual Lush flatlays and 'Get Ready With Me's', that's great too. In the meantime, I am going to try and put together some more longform pieces - they do take more work (shock) but the satisfaction of getting something out there than I'm proud of really is second to none and totally reminds me why I bothered to study a Journalism degree in the first place. That the beauty of the internet - there really is enough room for everyone. And what's life without a little variety huh?

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